Easy access to online resources was the order of the day with The Book Booster's site design and development. As well as promoting the services and pushing aspiring writers to become members, the website content had to be easily accessible. Each category was given it’s own, distinct icon, using a striking but calm colour scheme.

Before work on the site started, an identity was needed which would attract published writers, the core target market, and also indicate that this is a powerful, online service. The logo uses book piles to create the initials BB, supported by the name below.