The Gee-Gee Generator was an interactive random bet generator, built for use during major horse-racing events, such as Cheltenham, Ascot, Aintree and more. It was designed to give users a selection of randomized bet options for the next race, using our live sports feeds to populate two tombolas and a spinning wheel with jockey numbers, names and images of the silks they’ll be wearing.

Spinning these would build a list of random betting options, presented to the user at the end of the customer journey. These options would then link directly to the betting form on the Sky Bet website, automatically populating the betting slip with the selected bet.